Copywriting, selling in print is the act of writing text known as copy for advertisement and promotional purposes.. For example, copywriting is the copy you see on websites, landing pages, sales pages, newsletters, advertisements and other written materials with the intention to offer or sale some type of product or service.
If you’re a business owner or entrepreneur who writes frequently or infrequently, it wouldn’t hurt to learn some copywriting skills, at least the basics. At some point you will be writing copy whether it’s webpage copy, landing page copy or sales page copy. It may not be perfect but you need to learn the basics and getting in a lot of practice to become better at writing copy over time.
Let’s start at discussing the 10 Basic Skills to Copywriting Mastery.
1. Write for your reader. It’s not about you it’s about them. – Address your readers directly by addressing them by their name and by using the word “you.” Keep your readers’ interest in mind by writing about their problems and giving them actionable solutions. This let readers’ know you care and that their interests is top priority.
2. Write your selling points in the order you want present them- Draft your selling points in an organized fashion. First create a headline that states the primary unique selling proposition, which promises some outcome. Then state several points explaining how your product or service fulfill the promise. For example, “Get more engagement on Twitter by using these direct message hacks” is the headline conveying the primary message then you would expand on what these hacks are and why they work. Then explain to the reader how to use these Twitter hacks.
3. Use simple or “small” words. Avoid “big words“- you don’t want to confuse or distract the reader from having a clear understanding of what you’re trying to say about your products or services. You’re also not selling to impress. For example, stick with simple using words such as “help” instead of “assist.
4.Write in short sentences and paragraphs-Don’t tire your readers with run-on sentences. Your sentences should have on average 16 words or less. Paragraphs should contain 3-4 sentences. Any sentences longer than 16 words will tire, bore and confuse your readers. The same goes for paragraph length. So keep it simple and sweet!
5. Write copy clearly and briefly- avoid repeating phrases, wordy phrases, past tense, run on sentences, lengthy paragraphs and other writing mistakes. Be sure to take the time to edit to remove any spelling and grammatical mistakes.
6. Avoid industry jargon– There’s “big words” or language in every industry that only industry insiders know that the average reader does not. For example, in psychology the term “abreaction” is not known to the average reader. Using industry jargon will only confuse your reader and turn them off.
7. Give specific information about what you’re selling– be very clear to your readers about the specifics of your products and services. Clearly state the features and benefits of your products and services in simple and detailed terms. Being specific in your copy keeps the reader’s attention otherwise you will loose the reader.
8. Get straight to the point– do not waste time going around in circles explaining and repeating the obvious. Get straight to the points and facts of what you’re selling,when you’re selling it, and why you’re selling it in the first paragraph.
9. Write like you’re having a conversation with a friend-in copywriting, writing in conversational tone comes across as more personalized because you’re speaking to human and not a robot. Write to your audience like you talk to a friend, a family member or a stranger. It’s about making that human connection because when all is said and done people buy from people they have “gelled” or bonded with. They buy from people they like know and trust. Use pronouns such as I, we, you and they. Use contractions like they’re, you’re, it’s, here’s, we’ve and I’m.
10. Avoid gender specific language- When referring to people’s gender there’s certain rules to follow. For example, refer to a worker in sales as a salesperson instead of salesman and saleswoman.
This concludes the 10 basic skills you can start using today to start writing better copy for business.
What were your takeaways from this post? What skills are you using to get better at writing copy?
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Rhonda, Virtu Works Fore U Mompreneur
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