Do you know what your niche is? Do you have any idea WHAT a niche is? If not, let me help you figure it all out TODAY! Scroll down below the beautiful graphic and began reading so that you can find your passion and began the work to turn it into profit.
NICHE DEFINITIONS
A specific group of people targeted for a specific product or service that caters to their (the target niche demographic) needs and preferences.
A specialized subset of a larger broader market that offers specific niche demographic products and services to satisfy their needs and preferences.
Niche marketing is a type of marketing in which a larger market is divided into specialized areas offering products and services to a specific demographic based on their specific needs and preferences.
FINDING MY NICHE QUESTIONS
- WHAT AM I GOOD AT?
- WHAT DO I LOVE TO DO?
- WHAT DOES MY AUDIENCE WANT OR NEED? WHAT ARE THEIR PAIN POINTS AND PROBLEMS?
- WHAT ARE MY AUDIENCE WILLING TO PAY FOR?
HAIR CARE INDUSTRY EXAMPLE
Judy is a natural hair stylist. She loves to care for women’s hair in its natural state. Her target demographic is African-American Women. She offers tips for African-American Women with 4C textured hair via YouTube. Judy’s Audience wants and needs tips for caring for and managing natural 4C hair. Judy’s audience is looking for products that specifically for natural 4C hair. Below are some questions that Judy would ask to determine her specific niche market.
- WHAT AM I (Judy) GOOD AT? Natural hair care.
- WHAT DO I (Judy)LOVE TO DO? I love to care for hair in its natural state.
- WHAT DOES MY (Judy’s) AUDIENCE WANT OR NEED? WHAT ARE THEIR PROBLEMS AND PAIN POINTS? Natural hair care management and styling tips for African-American Women with 4C hair to help the audience to better manage and care for their natural hair and how to solve problems that arise with 4C natural hair care and management.
- WHAT ARE MY (Judy’s) AUDIENCE WILLING TO PAY FOR? Products to help African-American Women better manage, style and properly care for natural 4C hair.
WHY IS FINDING MY NICHE IMPORTANT IN RELATION TO CONTENT CREATION AND MARKETING?
ANSWER: Finding my right niche in relation to content creation and marketing is important because I will be able to create the right type of content, that educates about my products and services; that correctly addresses my target demographic based on their needs and preferences, identifying pain points and solving their problems.
Now that you understand the definitions of niche demographics, niche market, and niche marketing you should be able to clearly identify your niche demographic, their needs and preferences and pain points and problems, then put yourself in Judy’s shoes and answer these four questions to find out what is your niche market so that you too can create content the specifically addresses your audience:
- WHAT AM I GOOD AT?
- WHAT DO I LOVE TO DO?
- WHAT DOES MY AUDIENCE WANT OR NEED? WHAT ARE THEIR PAIN POINTS AND PROBLEMS?
- WHAT ARE MY AUDIENCE WILLING TO PAY FOR?
Let me see those answers in the comments and also drop any questions you have about this topic.
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Rhonda, Virtu Works Fore U Mompreneur
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