What’s up, mammas, entrepreneurs! Got problems getting started with that blog post that was sitting in the draft section for weeks because you don’t know where to begin with formatting? You have no clue as to what to include in the introduction, body or conclusion? Oh no! Let’s fix that today, right now. If you’re new (or not so new, you’re just stuck) to blogging and need assistance of how to format your blog posts and what makes a blog post score an A+ with your readers and search engines then pay attention as I give you a quick step by step guide to getting started with creating an excellent blog post.
The Blog Post Headline
First, before you start drafting generate a catchy attention grabbing industry related title that hooks your audience. An attention grabbing title is imperative because it determines whether they your visitors or readers will click to read more. For example, some catchy titles are those that promise to solve a problem, promise change or promise results. Some examples are:
- Got___________Problems? How To Fix It Starting Today!
- (#) Free Ways To Increase Your ________________On Facebook.
- How To _______________Without___________________.
People are always looking to solve some type of problem, a transformation or results. SO these type of titles are very popular and really clickable with audiences.
The Blog Post Introduction
Next, the introduction is where you introduce the reader to the subject by first capturing their attention and keeping their attention throughout the post. The introduction is an extension of the headline. Now that you initially got readers’ attention with the headline and you must keep it with the introduction by being relate-able and speaking in a conversational tone.
For example, asking questions is one great way to relate to your audience and get them involved with the conversation within your blog posts. For example, you can start off by asking a question such as Have you ever felt like ______? or Got issues with __________________ and you’ve tried everything, but nothing seems to ________________________? Asking questions such as these will help you and your audience connect and converse like humans do, albeit digitally. Your audience will respond by answering the question, for example, “Yes, I’ve felt that way before and “Yes I too tried ______________but nothing seems to ________________.” Questions like these example questions get the conversation off the ground and boosts the engagement.
Don’t you just love stories? I do. And if you’re good at story telling or you want to get good at story telling, well then tell a story that relates to the subject matter of your content. Tell a story about something that is happening or has happened in your life or business, the lessons learned and how it can help others’ like your audience. For example, I shared a story with my group back in August about how I spent a week with little motivation, inspiration and productiveness inside my business due to a mandatory move into my new home due to my daughter’s medical issues. That week I was pretty much tired and exhausted and time challenged. I discussed how I rested, re-grouped and bounced back the next week with lots of motivation, inspiration and new burst of productivity. Moral of the story: If you get knocked off track or course, don’t give up or give in, re-group, rest and start over.
The Blog Post Body
The body of your blog posts is the part in which you get into the details or “nitty-gritty” of your topic. Discuss three key points (minimum) and 10 plus key points (maximum) with supporting commentary and examples. It’s up to you to decide. Your strongest key point should come first with the weakest key point last or the most important to least important key points.
The length of your post can be from 500 words minimum and 1500 maximum. Keep paragraphs short to about 3 to 4 sentences long. Use headings to separate paragraphs and or sections of paragraphs to make the reading experience go more smoothly for readers.
For example, see Is Your Content of Quality? How To Measure The Quality Of Your Content (or this post) as an example to see how I typically format the body of my blog posts in accordance to the tips I’ve given in this blog posts and according to the outline.
- Use back links, links that link back to other blog posts of your own or someone else’s blog posts that’s relevant to the subject of your blog posts that supports your key points and supporting commentary and examples.
- Add at least 2 graphics. One at the beginning of your blog posts and one in between, somewhere within the body (midway). Blog Post graphic measurements are 800 by 1200 pixels or 800 by 2000 pixels.
The Blog Post Conclusion
Lastly is the conclusion in which you close out or conclude your post by doing the following steps. In the conclusion you
- Re-state your topic.
- Summarize your key points.
- Tie all your ideas together.
- Include a call to action. Tell your audience what to do next (i.g., ask a question, subscribe, sign-up).
This concludes How To Create An EXCELLENT Blog Post: With A Step By Step Sample Blog Post Outline. First, create a catchy, attention grabbing headline that is click worthy to your readers. Next, create an attention grabbing introduction by asking a question or telling a story TO KEEP your audiences’ attention and engage them throughout the posts. Then, in the body, discuss your key points, 5 minimum and 10 maximum with supporting commentary and 2 to 3 examples. Lastly, conclude your blog posts by restating the topic, summarizing the key points, tying all ideas together and including a call to action.
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Rhonda, The Virtu Works Fore U Mompreneur
Have A Great Day!