I’m dedicated to helping moms and entrepreneurs just like you create quality content that will get noticed by visitors and readers alike. We want visitors and our readers to find our content to be insightful and leave them with something of value, a takeaway (s), am I right? Creating content is not about you, it’s about your audience, helping them solve a problem that yields results that they desire to overcome.
Nobody likes to read boring, un-engaging content with no substance so whether you’re blogging, recording or live streaming you definitely want to know if your audience is leaving impressed, inspired and educated and thirsting for more of what you have to offer. Do you? I know I do.
So how can you measure your content’s quality? By asking these 3 questions, I call the Content Quality Assessment. They are as follows:
The Content Quality Assessment Sample Questions
- Is it engaging? Peoples’ attention spans are very short, shorter than a mosquito’s leg, I know mine can be at times (chuckles) so you must engage them enough to get and keep their attention. Are you entertaining them? Are you asking questions? Are you telling stories? Are you giving a strong call to action?
- Is it useful? are you always sharing valuable information with your audience? Is the information getting to the root of a pain point and solving some type of problem for your audience? Is the information bringing your audience their desired outcome?
- Is it actionable? – Are the call to actions actionable tasks for your audience to complete based on the information you have provided? Are you giving your audience calls to action after content delivery that are hands on such as new strategies to try (aka homework)? Are you following up with your audience to see if their following through with the new strategies or skills you have assigned them to do?
These questions are very important to ask because you have to ensure that your content is meeting the needs (i.g., solving a problem) of your audience.
If you’re not getting any engagement and or feedback from your audience or if they express feelings of being stuck or confused then you know that you must go back and re-evaluate your content to determine if there needs to be any changes, for example, such as the modification of the training and teaching objectives, methods and curriculum.
Measuring the quality of your content doesn’t end with your evaluation of your own content, but with the constructive feedback of that of your audience as well.
How do you do that? For example, let’s say that you are a Facebook Marketer who specializes in Facebook Ads and you’ve just completed a webinar training on Facebook Ads. Surely you want to know your audiences’ feelings and thoughts about the training. You can do so by just simply asking your audience the following examples (below) of simple questions following the training to assess the effects that your training has had on them. I call this the after learning assessment.
The After Learning Assessment Sample Questions.
- Did you get value from this Facebook Ads Training?
- Was the Facebook Ads Training content and subject matter easy to understand?
- From a scale from 1 to 3 how likely is it that you will use the content and skills that you learned in this training?
- 1 being not likely at all
- 2 being somewhat likely
- 3 being very likely
- Was the trainer well-organized and knowledgeable?
- Was the trainer clear and concise?
- Was the training comprehensive?
The questions will help you to assess whether your Facebook Ads training was effective. Measuring the overall training effectiveness of your content will help you to clearly and accurately analyze the following:
- How well your content (in this case Facebook Ads training) had an effect on your audience.
- The level of effectiveness of the training content, learning objectives, training methods and materials.
- The level of depth-ness of the training, the quality of the training (i.e., did it give your audience a new perspective on Facebook ads, a new way and effective way of creating and running Facebook Ads).
- How much value your audience found in the training (e.g., will they recommend it to others?)
- How well you performed as a trainer, instructor.
- Determine if you’re getting a ROI (Return On Investment) in creating and structuring the course and curriculum as well as the response to your course curriculum from your audience.
Google and Quality Content
Now let’s talk about Google’s relationship with quality content and ranking, not only is the quality of your content measured by you yourself, or how well your ‘re providing your audience with engaging, useful and actionable content and by how well your audience responds to your content, but how you will rank in Google. Google’s criteria for content rank depends on both quality and quantity. High rank in Google means that Google considers your content to be trusted, reliable and accurate.
According to Yellow Head’s Writer Doron Wolffberg, in an article titled The top 9 Google Ranking Factors for 2018, he discusses Google’s emphasis on valuable, well written thought-provoking and lengthy content, which is 2 of the 9 criteria for top ranking on Google. Mr. Wolffberg explains:
High ranking content refers to in-depth content that covers a broad spectrum of its respective subject. Content must provide real value to the user and should incorporate engaging visual content to complement the written content.
There is no clear rule of thumb regarding the optimal word count for an article, as it varies per subject. However, we do notice that relatively longer, more comprehensive content typically achieves higher rankings.
Then Mr. Wolffberg do reminds us to:
Remember, Quality beats quantity every-time. Focus on value, not word count.
If you still would like to know what some other sources say about content length, According to an article The Ideal Length of Everything Online According to Science by Kevan Lee, Director of Marketing at Buffer, discusses the ideal content length of various social media and blogging platforms. For blog posts, he states:
When measuring the content that performs best on their site, Medium focuses not on clicks but on attention. How long do readers stick with an article?
In this sense, an ideal blog post would be one that people read. And Medium’s research on this front says that the ideal blog post is seven minutes long.
Mr. Lee then further explains how Medium came to their conclusion:
To arrive at this number, Medium measured the average total seconds spent on each post and compared this to the post length. All Medium posts are marked with a time signature for how long the read should be. After adjusting their analysis for a glut of shorter posts (overall, 74% of posts are under 3 minutes long and 94% are under 6 minutes long), they , Medium came to their conclusion:
And there we have it: the average total seconds rises for longer posts, peaks at 7 minutes, and then declines.
And in terms of word count, a 7-minute read comes in around 1,600 words.
***Bonus Tip*** SEO (Search Engine Optimization) and Content Quality
Search Engine Optimization is defined as the process of optimizing websites and web pages for increased visibility in search engines for organic (natural ) reach using keywords and phrases related to the content on a website or page. It’s important that you use SEO to optimize your content for the search engines by using the right keywords or phrases related to your content and to reach your targeted audience using those same keywords or phrases. The more you include these targeted keywords and phrases within your metadata, the chances of your tribe (aka your audience) finding your content increases. .
For example, let’s say that your keyword is “network marketing”. Network marketing is too broad of term because there is so much content out there on network marketing. Now you can use the term “network marketing” but you need to use more specific keywords and phrases as well, such as ” how parents who work full-time can earn part-time income from network marketing.” This phrase is more specific using both the broad term and specific terms and phrases to increase the chances of your targeted audience to find your content.
Google rewards the use of SEO because as you can see, top ranking articles and posts means that Google sees that piece of content as credible, reliable, and trusted. So you spend quite a bit of time creating quality content that you work so hard on and you want to be seen so remember you have to utilize the power of SEO, it’s so important for you to do so.
If you want people, especially the audience you are targeting to read and enjoy your content and if you are working on getting your content rank in high in Google, then you have to take these three questions of the content quality assessment into consideration:
Is it engaging?
Is it useful?
Is it actionable?
Next, you would have to also measure content quality according to if your audience truly enjoys your content not only for engagement, but for how well it is meeting their needs, helping them to solve their problems and creating desired outcomes by using the after learning assessments. Google also loves quality in-depth content and considers such content to be trusted, reliable and accurate by the use of SEO (search engine optimization) targeted keywords and phrases.
Do you feel you’re creating quality content for your audience? Why or Why not? If not, What do you think you can do TODAY to improve the quality of your content?
Like, Share, Answer the questions and Comment and Subscribe!
But before you go, grab my 48 Social Media Content Ideas Guaranteed Your Audience Will Love Checklist Planner!so that you can create quality content for social media (and this can be used for blog post topic ideas too!)
If you want assistance with creating a content creation and curation strategy, finding your target market, creating your elevator pitch, and nicheing down on a hectic schedule with ease, schedule a 2-hour content creation & strategy session for just $99 value ($200 value) fill out the forms at the bottom of the page here.
Rhonda, The Virtu Works Fore U Mompreneur
Have A Great Day!