“You should create content once per day.” No! “You should create content once per week.” No! “You should create content twice a day. ” No, no, no! You should create content twice a week, bi-weekly, monthly, bi-monthly.”
This is probably how you feel hearing all of the content creation gurus all at once telling you how often you should create a video, a blog posts or any other type of content. If you are a beginner and you spend an significant amount of time online you will find that different content creators have differing opinions on how often to create content.
Confusing and somewhat downright stressing isn’t it when you’re trying to figure out who has the best content creation frequency formula for you, right? So how exactly do YOU determine how often YOU should create content?
Let me ease your mind (and your nerves) and let you know that you can try someone’s else’s content creation schedule, but at the end of the day you gotta do what works best for you and on your own time. I found that out after spending too much time trying to blog everyday according to someone else’s schedule which wasn’t quite working for me. Did I mention I got tired and overwhelmed in the process, then quit?
Let’s say that you’re a busy mompreneur with small children or you’re a working mom with children who works 40 hours per week, there’s no way that you will have time to produce content daily, it’s utterly impossible! Now juxtaposed the two aforementioned moms (mompreneur with small children and working 40 per week mom) to a mom who is a stay-at-home mom and whose children are teens. Now the stay-at-home mom with teens would probably have more time to create more content, say for example 2 videos twice per week or 1 video daily than her counterparts.
Mom, whether you have time to create content once per week or once per month the important thing is that you take some time to create a content creation and posting schedule that works in alignment with your life, your time.
So mom, before you began to create a strategy or you are re-evaluating your content creation strategy, consider the following:
- How often or how much time do I have to CONSISTENTLY create content? Do I have once per week? Once per month? On Mondays ? Tuesday’s?
- Is my content specifically for my audience? Is it of quality? Is it of value? Is it solving problems? Is answering questions? Is it giving solutions?
- With content creation comes distribution and promotion. So you need to consider how much time do you have to CONSISTENTLY to distribute and promote your content? Thirty minutes per day? 1 hour per day?
**HINT, HINT (Eye Wink): Use social media schedulers plus do post some manually**
There’s a lot of work that goes into content preparation, content creation and curation, content distribution and promotion. So mom you have to choose a strategy that best fits your own personal schedule given your individual life circumstances and situations.
Questions: Do you create content? And if so, how often? What is your specific individual content creation strategy?
I hope that you have gotten value from this. Drop the answers to the above questions and a comment below, let me know what you think.
P.S. Want to create your first e-book? Begin establishing yourself an authority in your niche? Get started today, grab the training here free of charge.