I want to ask you all two questions.
- What do you focus on when you are preparing and creating create content?
- Do focusing on these things give you the results you are looking for or have anticipated?
Many of us focus on the wrong things before, during and after we’re creating a piece of content. It’s not long enough, it’s too short, I shared my post once yesterday, so why isn’t no one responding or engaging?
In this post, I will share 4 things that I’ve learned to keep my focus on so that I can create the best content possible for my audience.
Before you start to create any type of content you need to figure out how much time (that works for your specific schedule and life circumstances) you have to create and publish content. Do you have once per day? Do you have once per week? Twice per week? Bi-weekly? Monthly? Bi-Monthly? When you get this figured out, you must remember to do so on a consistent basis. For example, if you choose to create and publish content twice per week then do so twice a week. Let your audience know how often and a specific time (if possible) that you will be releasing new content because they’ll be waiting for you to show up when you say you’re going to show up.
Speaking about time, give yourself time to create quality content. Great content takes time. Many people believe that constantly putting out content will get them more views, likes, shares and engagement, however if you’re constantly putting out content that is of low or no quality, then you will not get any of the aforementioned results. It’s better to take your time and create one piece of content at a time than creating multiple content that will get low engagement and low following. I see some people constantly putting out content ( for example, multiple times a day) believing that they will get greater results however they don’t because they didn’t take the time to make sure it’s quality. Your content should be valuable to your audience and should answer questions and solve problems, despite the frequency and length. Remember QUALITY OVER QUANTITY. Then put yourself in your audiences’ minds and ask yourself, “Would I want to read (or watch) my content?” and “Would my content help answer a question for somebody and solve a problem for somebody?”
3. SEO (Search Engine Optimization)
SEO (Search Engine Optimization) is basically putting in the right keywords and phrases that will get your content ranked high and easily found in the search engines. Yes, taking time out to put in the right keywords and phrases for your content before publishing is a bit more work, but it is a must if you want more exposure for your content. It is not hard to learn and you don’t have to be an SEO expert to learn effective SEO. If you haven’t already, I recommend either reading and researching or taking a course if you choose to do so on the basics of SEO, by the way here is a great article here about the basics of SEO.
The key to getting your content more reach, views, engagement, shares, subscribers and more is to be consistent. For example, If you have committed to creating two videos per week on YouTube you must stick with it. You can not make two videos one week skip the next week and start back the next, that’s not consistency. You must keep a steady flow of content based on the commitment you made. Your audience is counting on you to show up when you say you will. Consistency is key to getting your content out there so that more people can see it.
When you publish content, you must constantly be promoting your content on the social media platforms and websites of your choosing. Consistent promoting increases the chances of your content being seen by more people. More promotions equals more reach, views, engagement, shares and ultimately more leads and sales! Promoting content once in a while will not yield you the results you’re looking for. A few times a day or week will suffice. For example, when I started constantly promoting my videos on Twitter my views and shares increased. Promoting consistently is key. Oh, by the way there are MANY great social media scheduling tools (I’ll talk about that in another post) that helps you schedule your content to post on autopilot day and night, even while you’re asleep. People can view your content while you’re asleep, working, and anytime.
Last but not least, make sure you look over, review your content, (proofread and edit) for any spelling, grammar, and other mistakes and correct them. You want your content to look professional and clear and concise as possible. Make sure that any links you may have within your content is working, you could loose out on a new e-mail list subscriber or a sale if you don’t.
***Note***And if you are doing videos, you may want to start looking into video editing or if you don’t have the time, but the money you can hire someone who can do it for you.
ALWAYS include a graphic in written text website or social media posts, such posts get 3 times more engagement than those that do not.
So that concludes, the 6 things that you should focus on when you’re creating content. Keep these 6 things in mind whenever you are preparing, creating, distributing, and promoting your content so that you will start to see an increase in people engaging, sharing, liking and eventually buying from you.
Like, share, comment and follow. Have a Blessed Day!
The Virtu Works Fore U Mompreneur