Ok Bosspreneurs, On a scale from 1-10, how would you rate your social media networking etiquette? One for poor, 5 for mediocre and 10 for excellent? Do you find that you are experiencing the following:
- Being ignored, deleted and dismissed?
- DIS-engagement (getting no engagement). You hear the sound of crickets on your timeline?
- In Facebook jail?
If you are experiencing any of these three issues, then I think you better take a look at your social media etiquette skills. Take a look at these dos and don’ts of social media networking and see what you are doing right and what you are doing wrong. Then fix what you are doing wrong immediately.
- DO network with 3 to 5 people daily. Build genuine relationships of trust and rapport, build a community of like-mined individuals via groups. You don’t build a business by yourself, people help brands build businesses. Form good solid relationships with people and you will find that there are many potential customers in your network and you want to connect with them because you never know when you will get a referral. As the saying goes, “Your net worth is in your network.”
- DO share valuable content and engage with your audience. You want to be seen as an authority? Then create content that your audience wants and loves. Be sure to respond to comments and questions that your audience may have. Help them with an issue that they can’t seem to solve on their own. Ask them what are they having troubles with. Have you solved a problem for audience today?
- DO turn on the follow button. Now, don’t you just hate it when you want to connect with someone that looks like a great connection, but their follow button is not on?!?! I see many entrepreneurs make the mistake of not turning on their follow button. If you’re in business, you need to make sure your follow & notification buttons are on. You could be missing out on making a great connection or networking with awesome entrepreneurs if you don’t.
- DON’T over sell or promote. Do you find that people are ignoring or running from you when you make promotional offers for your products or services? Could it be that you are doing waaay too much selling and promoting? Are you promoting your products to people right after an initial encounter with them even though they don’t know you from a can of paint? Over selling and over promoting your products and services will definitely get you ignored much less a sale. Get to know people, build relationships and rapport because people buy from people they know, like and trust. It’s called the know, like and trust factor. And don’t forget to ALWAYS share value, help your audience with free content. Read about how to create content on purpose *** NOTE***If you don’t know how much is too much selling or promoting go by the 20/80. Now you’re going to have to use your judgement on how much is 20/80, however it is 20 percent selling and 80 percent giving value.
- DON’T add people to yours or other groups without their permission. Has this happened to you? Yeah, It has happened to me too. Very annoying isn’t it? Where do people get the idea that you automatically want to join their group and without asking at that? It’s just so ill-mannered and very un-sociable. Then you un-join, only for them to re-join you, the nerve? I know I want people to join my group, but I want them to join because they want to and ask to not through coercive ways. People please don’t add people to your group and they have asked, given you permission to add them or requested a join.
- DON’T randomly spam your links everywhere. If you are new to the online world of marketing or you just haven’t learned the dos and don’ts of social media networking yet, trust you will learn soon enough that spamming is a BIG NO NO and people hate spamming. Spamming will get you blocked, deleted and dismissed for good. If you’re sharing links, share them (links of valuable content) with a purpose. Share what you know and learned. You also must have a social media content strategy as well because if you don’t have a strategy plus content with a purpose then you’ll find yourself spamming. Oh, by the way spamming is a good way to end up in Facebook jail. Yes, Facebook don’t play that either, Facebook jails spammers.
This concludes Social Media Etiquette DOs and DON’TS on what are the appropriate social behaviors for social media networking. If you find that you are violating any of these it’s not too late to fix them and make your social media networking experience a 10 in excellence. That way you won’t be dis-engaged, ignored, dismissed, deleted or worse end up in Facebook jail.
Now be honest, are you violating any of these social media etiquette do’s or don’ts? Have you had any experience of these don’ts of social media etiquette happen to you? Do you find that you are and you are taking action to fix them today and implement better etiquette?
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Have A Great Day
Rhonda, The Virtu Works Fore U Mompreneur